Who doesn’t love Nutella?


How many times can you cover the Great Wall of China with the number of Nutella jars sold every year? 

Correct! Wrong!

You can cover the Great Wall of China 8 times with the number of Nutella jars sold every year. 

The amount of Nutella produced each year is roughly the same weight as ...

Correct! Wrong!

The amount of Nutella produced each year is roughly the same weight as ...the Empire State Building. 

This humble jar of chocolate and hazelnut paste is nothing short of a global phenomenon. An ardent fan has even created a Nutella Lock to stop people from stealing his spread.

How was Nutella invented?
In 1806, during the peak years of the Napoleonic war, the continental blockade caused a chocolate shortage and price hike. The resourceful chocolatiers in the capital city of Turin (Italy) began adding hazelnut to keep the price down. Thus came about a product called Gianduja.

In WWII another food shortage hit Europe. In the autumn of 1945, pastry baker Pietro Ferrero decided to incorporate chopped hazelnuts to stretch out his batches. He created a chocolate paste and called it Pasta Gianduja. Its thicker consistency made it easier to cut in loaf like slices, which he wrapped in foil and sold cheaply on the streets. It became very popular among mothers who served it in between two slices of bread like a sandwich to the children. The recipe was later altered to make it easier to spread, and renamed as Nutella in 1964

What is World Nutella Day ?

Photo Credit: Chrissy Eckman Design

In 2007, food blogger Sara Rosso loved Nutella so much that she thought it deserved a holiday and declared Feburay 5th as World Nutella Day. Fans all over the world were asked to submit recipes with Nutella, rather than just eating it with a spoon. “We Had a Dream. And a Spoon” became the official slogan.  She also released The Unofficial Guide to Nutella  in 2012 with recipes and fun facts, the first ever book of Nutella in English. In 2015, Ferro (the company that owns Nutella) officially took over the holiday.  

What are the Nutella Riots?

Last week, Intermarche, a supermarket in France, decided to slash Nutella jar rates by 70% to dump them before the April expiry date. This move sparked hysteria leading to violence and riots. Police were called in and some reports say the shoppers were behaving like “animals”.

France alone consumes 100 million jars every year and one couple even tried to name their child after the spread – but the French government forbade it.

So grab your spoon and dig into that delicious spread, knowing that one Nutella jar is sold worldwide every 2.5 seconds.


Shruti Divecha was a graphic and textile designer by profession till her curiosity filled daughter pulled out the writer inside her. She writes stories, GK nuggets and teaches recycled crafts to children.


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