YouTube is owned by Google and is one of the most popular video sites on the Web today.
Millions of videos have been uploaded and shared on youtube.com. The content includes the latest music videos, sports highlights, tv show episodes, and amateur videos of how to bathe a dog, braid your hair or even beat a computer game!
Anyone with an internet connection can share content on YouTube. You can be an organization with a large budget or a kid with a video camera.
Why is YouTube in the news? It has a NEW LOGO and a NEW LOOK
Why did YouTube change their logo? A logo is a symbol that the company designs. This is how a company presents itself to the world. Companies take great care in the design of their logo as they need to make sure that it says the right things about who they are and what they stand for. Companies often update or change their logos to ensure that they continue to signal the right things about their brands as they grow.
What kind of thought goes into a logo design? YouTube recently redesigned their logo as their old logo no longer represented who they were. The old logo enclosed the word tube in a red box. Tube is a term that was used for TV sets (hence the red box). But TVs are really not that important to YouTube. With new technology YouTube wants to represent themselves as more ‘with it’ and as a company that works across different apps and devices, not just a TV. The focus has shifted to the play button icon as this is very closely linked to YouTube and easily recognised as the button we hit when watching media. It also has a sense of looking forward versus being stuck in the past which shows people that YouTube is about innovation and the future.
However, YouTube also wants to show that they have not forgotten their roots and where they came from. The typeface is therefore updated, but similar enough to the old font. Another major feature that remains is the colour red as this colour is closely linked to the YouTube brand.
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Article was co-written by Anaheeta Dhawan, a brand strategist and a mom!